The All – New Ford Fiesta brings you a whole new range of advanced features and systems so smart you’ll wonder how you drove without them. For example; Adaptive Cruise Control, Lane Keeping Aid, Active Park Assist and Taffic Sign Recognition. Technology should always have a purpose.

Cruise control that can adapt automatically

With Adaptive Cruise Control technology, you choose the speed you want to drive at and the system will maintain it. If the built-in RADAR sensor detects a vehicle ahead, it will slow your vehicle to maintain a pre-set distance. Once the road in front is clear, the system will accelerate to your chosen speed.

Stress-free parking and pulling out

Parking can be a real hassle. But not in your new Fiesta. That’s because Active Park Assist uses a combination of different technologies to do more than steer you into parking spots. With Park Out Assist it helps you pull out of them, too. The Parallel and Perpendicular Parking system can sense if there’s space for your car to fit, then reverse you in. And Side Parking Aid also warns you if there are any lateral obstructions.

Technology that sees what you can’t

A Blind Spot Information System uses RADAR sensors to scan the blind spots on either side of your Fiesta. And if they detect a vehicle you can’t see, an orange light that’s clearly displayed in the corresponding side door mirror illuminates to warn you. If you’re reversing out of a space, and have limited visibility of the traffic situation, Cross Traffic Alert can detect oncoming vehicles and sound a warning. The technology also illuminates a light in the wing mirror: left or right depending on the direction of oncoming traffic.

An advanced system to help you stay in your lane

A Lane Keeping System uses a forward-looking camera to detect if you’re unintentionally drifting out of lane. Lane Keeping Alert then warns you by vibrating the steering wheel and displaying a visual warning. If you’re slow to react or don’t respond, Lane Keeping Aid can provide steering torque assistance to help guide you safely back into the right lane. The technology is designed for multi-lane roads (like motorways), so will automatically deactivate at speeds below 43mph (65 km/h) or can be turned off manually.

Seamless technology you can control with your voice

Ford SYNC 3 is a state-of-the-art system that enables you to stay connected and control your phone, music and navigation system with intuitive voice commands, or an 8” colour touchscreen. It connects to Apple CarPlay and Android Auto too, and with Applink, you can access some of your favourite smartphone apps, including Spotify. Live Traffic can also help you avoid the jams. And you can even call up a list of local restaurants just by saying “I’m hungry”, or access the Michelin Guide to help you choose and book places to eat.

Your favourite music, as it’s meant to be heard

Whatever your taste in music, it deserves to sound as the artist intended. And that’s exactly what you can expect in your new Fiesta. Why? Because it’s available with B&O PLAY. This premium level 675-watt audio system delivers a rich, powerful sound via a 10-speaker, woofer and subwoofer inclusive set-up. And this advanced technology has been specifically designed, developed and fine-tuned for the Fiesta by B&O PLAY’s specialist acousticians. So turn it up and enjoy your favourite bands and songs in the concert hall that is your car’s cabin.